At Salt & Light Creative Strategies, we believe the stories we tell should have purpose. Whether we’re helping a business build its presence or capturing the moments that make a wedding day unforgettable, our goal is to create meaningful, authentic content that connects with people and stands the test of time.
Our business is rooted in the message of Matthew 5:13–16. Jesus has called His children to be the
salt of the earth and
the light of the world.
Those verses have become our foundation and approach when serving our clients. Through helping a business share its story or helping a couple preserve theirs, it is our mission to create with purpose, serve with intention, and bring light to the stories we have been entrusted to tell.
HI, IT’S NICE TO MEET YOU!
I’m Kaitlyn…
the founder and lead creator at Salt & Light Creative Strategies. I have called Eau Claire home since 2019, where I began my marketing and digital marketing journey attending Chippewa Valley Technical College. Looking back, I can see how every internship, professional opportunity, meaningful relationship, and season of growth was preparing me for this calling.
Through it all, I believe God has been faithfully guiding, shaping, and equipping me for the work I have the privilege of doing today.
Whether I'm capturing and creating content, managing social media, developing marketing strategies, it is my goal to showcase a client's story through video,
When I am not at the desk or filming with clients, I am often spending time with family and friends, enjoying the outdoors, playing volleyball, golf, or pickleball, serving within children’s ministry efforts, or finding other ways to be creative.
SALT & LIGHT CREATIVE STRATEGIES SPECIALIZES IN
Content Creation & Short-Form Video Editing
Social Media Management
Digital Marketing
Wedding Day Content Capture & Editing
Through social media management, personable content creation, video editing, and creative storytelling, we help businesses strengthen their visibility, build trust, and connect with their audience in intentional ways. Our goal is to help businesses be seen and allow them to stand out with excellence, authenticity, and purpose.
If your business is looking to grow your online presence in a personable, intentional way, we encourage you to learn more about our offerings and connect with us for a complementary consultation to see if we could make a good fit together to make that happen.
Through intentional wedding-day content creation, candid storytelling, and thoughtful capturing, we preserve the genuine moments, behind-the-scenes memories, and little details that make your wedding day uniquely yours. Our goal is to help couples relive the joy, emotion, and in-between moments of their day through authentic, beautifully captured content that they can enjoy and share for years to come.
If you’re looking for someone to capture the moments you may not see firsthand, we encourage you to learn more about our wedding content creation offerings and connect with us to see how we can help tell your wedding story.