At Salt & Light Creative Strategies, we believe marketing should do more than promote a business. It should reflect purpose, build trust, and create meaningful impact. We partner with businesses to create intentional digital marketing that builds visibility, strengthens community connection, and supports long-term growth.
Salt & Light Creative Strategies is rooted in the message of Matthew 5:13–16. Jesus has called His children to be the
salt of the earth and the light of the world.
Those verses have become the foundation of our business and approach in serving our clients. It is our mission to help businesses become a positive, authentic, personable, and recognizable presence in the communities they serve.
Hi, it’s Nice to meet you!
I’m Kaitlyn,
the founder and lead creator at Salt & Light Creative Strategies. I have called Eau Claire home since 2019, where I began my marketing and digital marketing journey attending Chippewa Valley Technical College. Looking back, I can see how every internship, professional opportunity, meaningful relationship, and season of growth was preparing me for this calling.
Through it all, I believe God has been faithfully guiding, shaping, and equipping me for the work I have the privilege of doing today.
Whether I'm creating content, managing social media, developing marketing strategies, or telling a client's story through video, it is my goal to showcase the client as someone the end user can trust.
When I am not at the desk or filming with clients, I am often spending time with family and friends, enjoying the outdoors, playing volleyball, golf, or pickleball, serving within children’s ministry efforts, or finding other ways to be creative.
S&LCS Specializes in
Content Creation & Short-Form Video Editing
Social Media Management
Digital & Email Marketing
And more…
Through social media management, personable content creation, video editing, and creative storytelling, we help businesses strengthen their visibility, build trust, and connect with their audience in intentional ways. Our goal is to help businesses be seen and allow them to stand out with excellence, authenticity, and purpose.
If your business is looking to grow your online presence in a personable, intentional way, we encourage you to learn more about our offerings and connect with us for a complementary consultation to see if we could make a good fit together to make that happen.